Lend Lease Retirement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 487
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SWOT Analysis of Lend Lease Retirement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lend Lease Retirement

Parent Company

Lend Lease Group

Category

Constructs, develops, owns and manages retirement villages

Sector

Construction, Infrastructure and Real Estate

USP

Lively and Engaging communities

STP

Segment

Construction, and Development

Target Group

Old age people who aim to settle after retirement

Positioning

Creating lively and engaging communities ensuring peaceful after retirement life.

SWOT Analysis

Strengths

1.Largest developer, owner and operator of retirement villages in Australia and New Zealand

2.Great financial strength

3.Wide network across Australia

4. Immense brand value and incomparable reputation among people

5. Strong bonding/connection with people

6. The company has been recognized by several awards

7. To senior citizens, the business also provides Independent Living Units & Apartments

Weaknesses

1. Highly competitive market and limited international exposure

2. Operational in very few locations

Opportunities

1.Expand to other countries

2. Offer new services

3.Growing old age population

4.Acquisition of potential competitors

5.Increase the no. of villages

Threats

1. Competitors dominating the market might lead to further decrease in this firm’s market share

2. Competitive pricing might lead to decrease in the profit margin to ensure market share

3. Unexpected problems due to recessions

Competition

Competitors

1.Martha’s Point

2.Retire Australia



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