Connect East SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 348
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SWOT Analysis of Connect East with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Connect East

Parent Company

Horizon Roadways

Category

Construction Services ( Tunnels, Roads and Highways, Urban designing, Tolling and development)

Sector

Transportation (East Link Tollway)

Tagline/ Slogan

Time better Spent

USP

Safety

STP

Segment

Construction

Target Group

Roads, Tunnels, Highways

Positioning

Safety

SWOT Analysis

Strengths

1. Conducts several road safety campaigns such as ‘The Shine a Light’ campaign in 2014

2. EastLink has an outstanding safety record

3. It has the record of minimum Lost Time Injuries (LTIs) in the workplace

4. Celebrates National Safety week in October and run driver education and safety sessions

5. Has a dedicated staff with the average length of service being 5.28 years

6. Manages the consolidation in the staffing level to maintain productivity

Weaknesses

1. Lower time to address the customer complaints

2. Failure to meet the KPIs set for the year

3. Absence in rural segment 

Opportunities

1. Diversification of the portfolio through mergers and acquisitions

2. Development of new market

Threats

1. Price fluctuation in the raw materials

2. Change in Economic Conditions

Competition

Competitors

1. Highway Construction 

2. Winslow

3. BMD group



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