Posted in Real Estate and Construction, Total Reads: 637
SWOT Analysis of Brookfield Multiplex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Brookfield Asset Management
Construction, Engineering and Infrastructure
Built to outperform
Vast Experience of 50 years in complex infrastructure development
Protect, Support, Respect
1. Has completed over 852 projects and is present across 7 countries 2. Has won over 630 awards 3. Is a leading international contractor with focus on sustainable growth 4. Offers expertise end to end for the entire period of the project which helps in streamlining the delivery process and optimize efficiencies
5. Appoint dedicated team leaders to each project who think like owners, champion the project and guide its process
6. Has over 40 years of experience in delivering business successfully
7. Has fully integrated management system called as ‘BOS’ – Brookfield Multiplex Operating System which encompasses key certified systems as well as the disciplines that are the cornerstone of the business such as customer relations, operations, marketing, people, accounting
1. Less diversified portfolio 2. Less global presence
1. Huge opportunity in emerging market 2. Technological advancements
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