Brookfield Multiplex SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 418
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SWOT Analysis of Brookfield Multiplex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookfield Multiplex

Parent Company

Brookfield Asset Management

Category

Construction

Sector

Construction, Engineering and Infrastructure

Tagline/ Slogan

Built to outperform

USP

Vast Experience of 50 years in complex infrastructure development

STP

Segment

Construction Companies

Target Group

Construction Companies

Positioning

Protect, Support, Respect

SWOT Analysis

Strengths

1.  Has completed over 852 projects and is present across 7 countries
2.  Has won over 630 awards
3.  Is a leading international contractor with focus on sustainable growth
4.  Offers expertise end to end  for the entire period of the project which helps in streamlining the delivery process and optimize efficiencies

5.  Appoint dedicated team leaders to each project who think like owners, champion the project and guide its process

6.  Has over 40 years of experience in delivering business successfully

7.  Has fully integrated management system called as ‘BOS’ – Brookfield Multiplex Operating System which encompasses key certified systems as well as the disciplines that are the cornerstone of the business such as customer relations, operations, marketing, people, accounting

Weaknesses

1. Less diversified portfolio
2. Less global presence 

Opportunities

1. Huge opportunity in emerging market
2. Technological advancements

Threats

1. Increasing cost of raw materials

Competition

Competitors

1.  Aurecon
2.  Grocon
3.  Mriton



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