Posted in Real Estate and Construction, Total Reads: 1769
SWOT Analysis of China Vanke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
VANKE Group, China resources
Primary commodities –Housing, Design and Engineering ,Consulting
Leave in your dream; Better city, Better life
Quality and efficiency
Low cost, affordable houses
Middle and low income group
1. Strong domestic market position in China 2. Strong market demand of low cost houses 3. Increasing financial stability and performance 4.One of the strongest market capitalization on the Shenzhen Stock Exchange
1. City centric approach where the cost of land is High 2. Tough competition and regulations in the real estate industry means limited market share
1. Collaboration with banks to obtain sufficient financial borrowing when required. 2. Acquisition of companies related to land buying
1. New entrants in the market
2. Technological advancement of other construction companies. 3. Fluctuating interest rates and Govt. regulations
1. Poly Real Estate Group Co.,Ltd 2. Guangzhou R&F Properties Co Ltd 3. China Calxon Group Company Limited
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