China Vanke SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1643
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SWOT Analysis of China Vanke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Vanke

Parent Company

VANKE Group, China resources

Category

Primary commodities –Housing, Design and Engineering ,Consulting

Sector

Real Estate

Tagline/ Slogan

Leave in your dream; Better city, Better life

USP

Quality and efficiency

STP

Segment

Low cost, affordable houses

Target Group

Middle and low income group

Positioning

Green building

SWOT Analysis

Strengths

1. Strong domestic market position in China
2. Strong market demand of low cost houses
3. Increasing financial stability and performance
4.One of the strongest market capitalization on the Shenzhen Stock Exchange

Weaknesses

1. City centric approach where the cost of land is High
2. Tough competition and regulations in the real estate industry means limited market share

Opportunities

1. Collaboration with banks to obtain sufficient financial borrowing when required.
2. Acquisition of companies related to land buying

Threats

1. New entrants in the market

2. Technological advancement of other construction companies.
3. Fluctuating interest rates and Govt. regulations

Competition

Competitors

1. Poly Real Estate Group Co.,Ltd
2. Guangzhou R&F Properties Co Ltd
3. China Calxon Group Company Limited



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