Henderson Land Development SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3183

SWOT Analysis of Henderson Land Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henderson Land Development

Parent Company

Henderson Land Development


Property investment and property development, Hotel operations, Provision of finance


Real Estate

Tagline/ Slogan

Building Excellence over three decades


Innovative designs, high quality construction and property management



Land and properties

Target Group

Large-scale commercial, residential, and industrial properties


Quick delivery and excellent quality

SWOT Analysis


1. Few bank borrowing shows good financial stability & the Group has adequate financial resources in meeting the funding requirements for its ongoing operations as well as its future expansion.
2. Operational flexibility and expertise
3. One of the largest real estate companies in Hong Kong
4. Has an employee strength of over 7000 employee
5. Offers other services like investment, hotels, utilities etc


1. Hard to expand beyond china and mainland due to government regulations, therefore limited global presence
2. Development in China also deeply regulated by govt. policies


1. Only present in Hong Kong and Mainland China, huge growth opportunity in other localities of China
2.For minimizing losses company should hedge Renminbi currency of mainland china
3. Govt tie-ups and corporate projects should help establish brand name further


1. Economic slowdown and fluctuating economic scenarios
2. More stringent government regulation
3. Expansion of other established real estate companies



1. Hong Kong Land
2. Hutchison Whampoa Property Limited
3.Hopewell Holdings.


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