Henderson Land Development SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3265
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SWOT Analysis of Henderson Land Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henderson Land Development

Parent Company

Henderson Land Development

Category

Property investment and property development, Hotel operations, Provision of finance

Sector

Real Estate

Tagline/ Slogan

Building Excellence over three decades

USP

Innovative designs, high quality construction and property management

STP

Segment

Land and properties

Target Group

Large-scale commercial, residential, and industrial properties

Positioning

Quick delivery and excellent quality

SWOT Analysis

Strengths

1. Few bank borrowing shows good financial stability & the Group has adequate financial resources in meeting the funding requirements for its ongoing operations as well as its future expansion.
2. Operational flexibility and expertise
3. One of the largest real estate companies in Hong Kong
4. Has an employee strength of over 7000 employee
5. Offers other services like investment, hotels, utilities etc

Weaknesses

1. Hard to expand beyond china and mainland due to government regulations, therefore limited global presence
2. Development in China also deeply regulated by govt. policies

Opportunities

1. Only present in Hong Kong and Mainland China, huge growth opportunity in other localities of China
2.For minimizing losses company should hedge Renminbi currency of mainland china
3. Govt tie-ups and corporate projects should help establish brand name further

Threats

1. Economic slowdown and fluctuating economic scenarios
2. More stringent government regulation
3. Expansion of other established real estate companies

Competition

Competitors

1. Hong Kong Land
2. Hutchison Whampoa Property Limited
3.Hopewell Holdings.



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