Posted in Real Estate and Construction, Total Reads: 851
SWOT Analysis of Mitsubishi Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Mitsubishi Group
Architecture research and design; Building, residential, Hotel Business; Business development and Consultancy; Commercial property and Development Business.
Forever taking on new challenges; A love for people, A love for the city
Strong architecture and popular brand name Mitsubishi
High income group, corporate, retail industry.
Urban area with High income group, corporate, retail industry
Unique architectural feature
1. One of the biggest real estate developer in Japan 2. Mitsubishi-a well known brand associated with it. 3. Standard & Poor's Ratings Services assigned its 'A+' to Mitsubishi Estate which shows high quality of company’s asset 4. Easy to raise debt finance.
5. strong credit quality of its tenants and its conservative approach to negotiating lease agreements
6. Largest diversified real estate company
1. Depend largely on lease and rent, which have weak earning 2. Tough competition and regulations in the real estate industry means limited market share
1. Opportunities in the developing nations (as strong brand associated with it) 2. Acquisitions of small real estate firms 3. Scope for development in power, manufacturing and airline industry.
1. More options to customers due to many players in the market 2. Residential and urban development businesses remain low in Japan. 3.Economic slowdown
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