Mitsubishi Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 851
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SWOT Analysis of Mitsubishi Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Estate

Parent Company

The Mitsubishi Group

Category

Architecture research and design; Building, residential, Hotel Business; Business development and Consultancy; Commercial property and Development Business.

Sector

Real Estate

Tagline/ Slogan

Forever taking on new challenges; A love for people, A love for the city

USP

Strong architecture and popular brand name Mitsubishi

STP

Segment

High income group, corporate, retail industry.

Target Group

Urban area with High income group, corporate, retail industry

Positioning

Unique architectural feature

SWOT Analysis

Strengths

1. One of the biggest real estate developer in Japan
2. Mitsubishi-a well known brand associated with it.
3. Standard & Poor's Ratings Services assigned its 'A+' to Mitsubishi Estate which shows high quality of company’s asset
4. Easy to raise debt finance.

5. strong credit quality of its tenants and its conservative approach to negotiating lease agreements

6. Largest diversified real estate company

Weaknesses

1. Depend largely on lease and rent, which have weak earning
2. Tough competition and regulations in the real estate industry means limited market share

Opportunities

1. Opportunities in the developing nations (as strong brand associated with it)
2. Acquisitions of small real estate firms
3. Scope for development in power, manufacturing and airline industry.

Threats

1. More options to customers due to many players in the market
2. Residential and urban development businesses remain low in Japan.
3.Economic slowdown

Competition

Competitors

1. Mitsui Fudosan
2. Sumitomo Realty & Development Co.’s
3. Nomura Real Estate



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