1. Largest diversified real estate company 2. A strong track record in large-scale, high value-added project development 3. Strong real estate management and development capabilities 4. A portfolio of high-quality assets including hotels, resort etc
5. A relatively stable financial profile
1. Has a small workforce compared to some of the global giants in the real estate 2. Not present in developing countries for achieving the potential market e.g. India, S.Africa
1. Alliances and joint ventures for expansion 2.Huge potential market in developing nations and emerging economies 3. Acquisitions of small real estate firms
1. Economic slowdown and market fluctuations 2.Exchange rate fluctuations 3.Intense competition from existing and new players
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