Mitsui-Fudosan SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 831
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SWOT Analysis of Mitsui-Fudosan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui-Fudosan

Parent Company

Mitsui Group

Category

Real Estate

Sector

Office Buildings, Housing , Retail Properties, Real Estate Investment Services, consulting services.

Tagline/ Slogan

Aiming for harmony between tradition and innovation; Changing  the face of Yaesu, Changing the face of Business;

USP

Innovation and Adaptability.

STP

Segment

High income group, corporate, retail industry.

Target Group

Urban area with High income group, corporate, retail industry

Positioning

Elegant spaces. Impeccable environments. Flexible layouts.

SWOT Analysis

Strengths

1. Largest diversified real estate company
2. A strong track record in large-scale, high value-added project development
3. Strong real estate management and development capabilities
4. A portfolio of high-quality assets including hotels, resort etc

5. A relatively stable financial profile

Weaknesses

1. Has a small workforce compared to some of the global giants in the real estate
2. Not present in developing countries for achieving the potential market e.g. India, S.Africa

Opportunities

1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms

Threats

1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players

Competition

Competitors

1. Mitsubishi Estate
2. Sumitomo Realty & Development Co.’s
3. Nomura Real Estate



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