New World Development SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1565
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SWOT Analysis of New World Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New World Development

Parent Company

New World Development Company Limited

Category

Property and hotel, infrastructure services , telecommunications and department store

Sector

Real Estate

Tagline/ Slogan

A New world for you and me; Build a new better world

USP

Quality and efficiency

STP

Segment

Industries-Shipping ,transportation, Hotels, Metro cities

Target Group

Government projects, tenders, City centric and corporate.

Positioning

Green building, Environmental friendly infrastructure

SWOT Analysis

Strengths

1. Diversified growth into sectors like infrastructure, services and telecommunications
2. Green initiative through CSR and working for the education and underprivileged
3. Quick delivery and services
4. Strong financial position and strong brand name
5. Has an expertise in office buildings, shopping malls, residential apartments in China and Hong Kong

Weaknesses

1. Absence of business in low level income group
2. Restrictions and policies implemented by Govt increases operational efficiency
3. Limited global expansion as compared to a few other international players

Opportunities

1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms

Threats

1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players

Competition

Competitors

1. Holts Wharf

2. Sun Hung Kai properties ltd

3. Hung Lung group



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