Westfield Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2836
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SWOT Analysis of Westfield Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Westfield Group

Parent Company

Westfield Group

Category

Real Estate

Sector

Property development, Shopping centre management.

Tagline/ Slogan

World class design, construction and management

USP

Stylish and well designed services

STP

Segment

City centric brands and people

Target Group

Various brand and retail shops

Positioning

Aesthetically good and beautiful infrastructure

SWOT Analysis

Strengths

1. Strong market presence and strong brand name in Australia
2. Steady cash flow from operation.
3. Diversified business portfolio and employee force of approx 4000 globally
4. Ability to raise capital quickly, as debt and equity globally
5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
6. Has investment portfolios in over 120 shopping centres

Weaknesses

1. More focus on retail properties.
2. Not present in developing nations and emerging economies

Opportunities

1. Joint ventures to help establish market position further
2.Acquisitions for increasing market presence
3. Emerging market like Asian countries

Threats

1. Competition from existing players in the real estate industry
2.Fluctuation in price of property
3. Reduction of lease rates of store

Competition

Competitors

1. Simon Property Group, Inc.
2. Capital Shopping Centers plc
3. CBL & Associates Properties Inc.



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