Country Garden Holdings SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1663
Advertisements

SWOT Analysis of Country Garden Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Garden Holdings

Parent Company

Country Garden Holdings Ltd

Category

property development, construction, fitting and decoration, property management and hotel operation

Sector

Real Estate

Tagline/ Slogan

To create better society with our existence; To shape a prosperous future through our conscience and social responsibility

USP

High-quality property projects, high-end residential property.

STP

Segment

People who prefer luxury and modern amenities.

Target Group

High income group people from metro cities

Positioning

Project with modern amenities

SWOT Analysis

Strengths

1.  Good profit margin as compare to other Real Estate

2. Strong market presence in China

3.Good base of construction and Builders

4.Pioneers in Hotel & Hotel development business
5. Its expertise lies in building high-end residential property

Weaknesses

1. Not diversified profile of the company

2. More rigorous Government rules and regulation due to its forestry concern.

3. Greater pressure on price as its majority projects are in suburban areas

Opportunities

1. Merger, acquisition and JV’s for development

2. Opportunities to enter into rental, leasing sector due its high geographical reach.

3. Development in the low cost houses
4. Tapping global real estate opportunities with tie-ups

Threats

1. Worlds economic turmoil

2. Immense competition

3.Technological advancement by the competitors

4.Fluctuating interest rates and Inflation in Chinese economy

5.Increase in demand of lower rate suburban property

Competition

Competitors

1. Agile Property Holdings Limited
2. Longfor Properties Company Limited
3. Soho China Limited



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.