Ezdan Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1843
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SWOT Analysis of Ezdan Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ezdan Real Estate

Parent Company

Ezdan Real Estate Company

Category

Office and Retail Properties

Sector

Real Estate Investment trust

Tagline/ Slogan

Fifty year of leadership- Progress and prosperity

USP

Availability(in major financial Hubs)

STP

Segment

Rich and High income group, corporate, retail industry

Target Group

Major cities for commercial and residential products

Positioning

Top in the REIT

SWOT Analysis

Strengths

1. Strong market capitalization and stock market valuation.

2. Listed in top 500 companies of Forbes and Financial Time magazines.

3. Consumer and investor confidence is high due to Qatar’s economic growth.

4. Vast portfolio as compared to competitors

5. Lowest tax rate as compare to other countries.(No wealth and property tax)

Weaknesses

1. Presence in limited in Middle East, where economic fluctuations affects the construction business

2. Govt. rules and regulation(Islamic Shari'a rules)

Opportunities

1. Expansion opportunities in developing nation.

2. Expansion of company with foreign FII
2. Opportunity in retail market.(like in India)

3. Strong need of Infrastructure on the grounds of Football worldcup

Threats

1. Having properties in such high profile cities, particularly vulnerable to terrorism
2. Technological advancement by competitors

3. Economic fluctuations globally affects the construction business

Competition

Competitors

1. Barwa Real Estate Company
2. Mazaya Qatar Real Estate Development Co
3. Qatar Real Estate Investment Company



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