Hang Lung group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1192
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SWOT Analysis of Hang Lung group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hang Lung group

Parent Company

Hang Lung group

Category

Real Estate , Car park, Property management, Dry-cleaning

Sector

Real Estate and Construction

Tagline/ Slogan

Quality by design

USP

Innovative and distinct design

STP

Segment

Rich and High income group, corporate, retail industry.

Target Group

Major cities for commercial and residential products

Positioning

Property development for sale and lease, property investment for rental income, and other investments.

SWOT Analysis

Strengths

1. The best locations in major populated centers

2. Strong financial standing

3. Latest sustainable features

4. Collaboration with top architectural firm

5. Precertification under Leadership in Energy and Environmental Design (LEED) for many projects

Weaknesses

1. Only presence in few geographical locations i.e. HK and mainland china

2. Tough competition from other major players means limited market share

Opportunities

1. Expansion opportunities in developing nation.
2. Merger and acquisition for development and expansion.

3.Huge  opportunities in leasing sector in commercial and Industrial sector

Threats

1. Unpredictable economical condition and rising Inflation rates
2. Immense competition from other players
3. Increasing land-rates and legal complications means higher invesments

Competition

Competitors

1. Cheung Kong (Holdings) Limited
2 . CITIC Pacific Ltd.



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