Public Storage SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2804
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SWOT Analysis of Public Storage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Storage

Parent Company

Public Storage

Category

Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.

Sector

Real estate investment trust

Tagline/ Slogan

Problem solved; Real storage expert.

USP

Good service and availability.

STP

Segment

Commercial and Households in developed nation

Target Group

Those who want to relocate and want space with rent.

Positioning

The company cares for the storage of goods of its customers

SWOT Analysis

Strengths

1. Financial stability as compare to competitors
2. Global presence is strong as compare to competitors
3. Low debt ratios and Online presence and service
4. One of the largest self-storage companies in US
5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000

Weaknesses

1. Potential customers are less as compare to other real estate companies
2. Not diversified in real estate sector
3. Limited geographic presence as it dependent on the US market

Opportunities

1. Opportunity for development in region outside US and UK like Asia, Australia
2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing

Threats

1. Immense competition from local companies
2. Economic slump in European nation
3. Strengthen rules and regulation by government

Competition

Competitors

1. Sovran Self Storage
2. Extra Space Storage
3. U-Store-It



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