Vornado Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 787
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SWOT Analysis of Vornado Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vornado Realty

Parent Company

Two Guys and Alexander's

Category

Office and Retail Properties

Sector

Real Estate Investment trust

Tagline/ Slogan

Fully-integrated real estate investment trust

USP

Availability in major financial Hubs in US

STP

Segment

Rich and High income group, corporate, retail industry.

Target Group

Major cities for commercial and residential products

Positioning

Top in the REIT, Rents charged, Attractiveness of location

SWOT Analysis

Strengths

1. Present in prime locations in New York, Washington, Chicago etc

2. Wide ranging portfolio in REIT
3. More focus on commercial property for larger revenue
4. Substantial market share in US cities
5. Financial soundness and strong brand image

6. Made deal with DLF for land acquisition in Mumbai, which shows the affinity for growth in developing nation

7. Strong leasing and green environment

Weaknesses

1. Tough building regulation in NY and Washington DC, where it has more focus and presence,
2.Fluctuating stock prices

3. Constrain of geographical presence  (Outside NY and Washington DC ) for revenue
4.Decrease in lease rates,
5. Potential increase in the cost of terrorism insurance

6. Low quality product as compare to competitors

7. Inadequate return from past investment in 2007-10

Opportunities

1. Expansion opportunities in developing nations
2. Opportunity in retail market in India, China and other emerging economies

3. Investment outside NY and Washington DC

Threats

1. Unpredictable economical condition and rising Inflation rates
2. Having properties in such high profile cities, particularly vulnerable to terrorism (e.g. World trade centre)
3. Technological advancement by competitors

Competition

Competitors

1. Equity Office Properties Trust
2. Washington Real Estate Investment
3. Lexington Realty



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