Icade SA SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 993
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SWOT Analysis of Icade SA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Icade SA

Parent Company

Icade

Category

Property Investment, Property Development and Property Services.

Sector

Real estate investment trust and Real Estate

Tagline/ Slogan

We bring the city to life; High quality ageing

USP

Good service and availability

STP

Segment

Commercial and Households

Target Group

High income group who looks for comfort, reliability

Positioning

Sustainable and eco friendly

SWOT Analysis

Strengths

1. Most diversified portfolio of the company
2. Strong brand presence in the European country.
3. Least number of employees as compare to competitors
4. Innovation is strong base of development

5. Environmental friendly buildings

5.Strong partnership with firms for development of school ,Hospitals

Weaknesses

1. Increasing insurance cost and High non performing loan

2.Market share growth stagnant as more competitors establishing their presence
3. Small workforce compared to some other big companies

Opportunities

1. Opportunity for development in region outside Europe like Asia, Australia, US
2. Opportunity for development in rural market
3. Opportunity in Social service which will also help in development of the Company

Threats

1. Economic slump in European nation
2. Strengthen rules and regulation by government

3. Entry of established global construction players

Competition

Competitors

1. Entrepots Magasins Generaux de Paris

2. GECINA

3.Hammerson plc

4.Kaufman & Broad S.A.



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