Posted in Real Estate and Construction, Total Reads: 1111
SWOT Analysis of Icade SA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Property Investment, Property Development and Property Services.
Real estate investment trust and Real Estate
We bring the city to life; High quality ageing
Good service and availability
Commercial and Households
High income group who looks for comfort, reliability
Sustainable and eco friendly
1. Most diversified portfolio of the company 2. Strong brand presence in the European country. 3. Least number of employees as compare to competitors 4. Innovation is strong base of development
5. Environmental friendly buildings
5.Strong partnership with firms for development of school ,Hospitals
1. Increasing insurance cost and High non performing loan
2.Market share growth stagnant as more competitors establishing their presence 3. Small workforce compared to some other big companies
1. Opportunity for development in region outside Europe like Asia, Australia, US 2. Opportunity for development in rural market 3. Opportunity in Social service which will also help in development of the Company
1. Economic slump in European nation 2. Strengthen rules and regulation by government
3. Entry of established global construction players
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