DB Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3007
Advertisements

SWOT Analysis of DB Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DB Realty

Parent Company

Dynamix Balwas Group

Category

Real Estate Developer, Residential Complex, Commercial Spaces, Shopping Malls

Sector

Real Estate and Construction

Tagline/ Slogan

The next level

USP

Luxurious apartments  and condominium

STP

Segment

People in the metro cities like Pune, Mumbai

Target Group

Rich and upper middle class people who wants luxurious house

Positioning

Good quality, location and luxury

SWOT Analysis

Strengths

1. Strategic location in Mumbai and Pune
2. Highly lucrative market in Mumbai
3. Strong CSR activities in and around Mumbai
4. Ability to response to consumer requirements
5.It  is one of India's largest real estate developer based in Mumbai

Weaknesses

1. 2G spectrum scam connection with Etisalat
2. Restriction to foreign FDI may hamper its capital growth
3. Limited business experience for conducting business activity outside Mumbai

Opportunities

1. Ability of expansion in other metro cities in India
2. Joint venture and acquisition for development.
3. Global tie-ups and diversification can be possible

Threats

1. Rules and regulation on FSI and time consuming legal proceeding.
2. Slowdown in Indian Economic growth
3. Varying interest rate and exchange rates in India

4.Immense competition

5. Corrupt practices in legal proceeding.

Competition

Competitors

1. DLF
2. Oberoi Realty
3. HDIL



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.