Fonciere des Regions SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1296
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SWOT Analysis of Fonciere des Regions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fonciere des Regions

Parent Company

Fonciere des Regions

Category

Leasing , Rental business & Acquisition, commercial and residential properties

Sector

Real Estate Investment Trust

Tagline/ Slogan

Land/Property partner

USP

Quality Service

STP

Segment

Metropolitan cities

Target Group

Corporate offices,  High income group

Positioning

Reliable, consistence service & performance

SWOT Analysis

Strengths

1. Strong base of income from rental business.

2. Partnership with quality tenets.

3. Well recognized brand in France and Italy.
4. Diversified profile of the company (from logistic, warehousing to Lease rental business)
5. Residential and commercial properties in 8 European countries

Weaknesses

1. Not diversified Geographical portfolio & small workforce
2. Fluctuating land and property prices affect operations

Opportunities

1. Development of commercial, residential property in rural areas

2. Development opportunities in developing nation.
3. Reduction in interest rate, hence greater opportunities for growth.

Threats

1. Economic slowdown due to Greece financial crisis may affect the demand for their business
2. Immense Competition.
3. More stringent Government regulation in rental business will affect the business

Competition

Competitors

1. Icade

2.Mack Cali Realty

3. Australand Property


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