Host Hotels & Resorts SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1566
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SWOT Analysis of Host Hotels & Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Host Hotels & Resorts

Parent Company

Host Marriott

Category

Operation and Investment in Hotel/Motel Business

Sector

Real estate

Tagline/ Slogan

The premier lodging Estate industry; We bring the city to life

USP

Best in Class performance, service

STP

Segment

People in major cities who require  luxury and upper upscale hotels

Target Group

Upper scale people, Corporate

Positioning

Premier lodging

SWOT Analysis

Strengths

1.One of the Leaders in Hotel Business across the world

2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.

3. This company has a loyal customer base

4..Excellent customer service

5. Strong online service growth
6. Good asset management and Strategic capital allocation

Weaknesses

1. Limited customer base and small employee workforce
2. Heavily depend only on hotel business; need to be diversified for sustainable growth

Opportunities

1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.

2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.

3. Acquisition and merger for its growth.

4. Partnership with travel agencies for increasing its Business.

Threats

1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
2. Terrorist attacks pose a major threat to companies.
3. Natural earthquake and disaster

4.Economic slowdown

5. Prostitution and Illegal activity in the Hotel

6. As real estate prices fall, this lowers the value of the company.

Competition

Competitors

1. Vornado Realty
2. MHI Hospitality Corp
3. Ashford Hospitality Trust, Inc.




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