Nomura Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1289
Advertisements

SWOT Analysis of Nomura Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nomura Real Estate

Parent Company

Nomura Real Estate Group

Category

Residential development, corporate real estate brokerage,  commercial property development, building leasing, architectural design and investment management

Sector

Real Estate

Tagline/ Slogan

Bringing tomorrow today

USP

Quality service

STP

Segment

Metropolitan Japanese cities

Target Group

Corporate, High and medium level income group

Positioning

Innovative solution

SWOT Analysis

Strengths

1.Strong brand presence in Japan

2. Managerial independency to develop businesses with eleven holding companies

3. Innovative construction solutions

4. Diversified portfolio of the group in real estate
5. Small yet efficient workforce of over 1500 employees

Weaknesses

1. The company has limited operations across the world

2. Only present in Japan and mainly focused in Tokyo

Opportunities

1. Demand for robust housing with disaster-preventing features, hence large opportunities in to tap the same market

2. Opportunities in developing nation

3. Can increase geographical reach in Japan

Threats

1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation

Competition

Competitors

1. Tokyu Land
2. Haseko corporation
3. Daiko Incorporated



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.