Nomura Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1265

SWOT Analysis of Nomura Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nomura Real Estate

Parent Company

Nomura Real Estate Group


Residential development, corporate real estate brokerage,  commercial property development, building leasing, architectural design and investment management


Real Estate

Tagline/ Slogan

Bringing tomorrow today


Quality service



Metropolitan Japanese cities

Target Group

Corporate, High and medium level income group


Innovative solution

SWOT Analysis


1.Strong brand presence in Japan

2. Managerial independency to develop businesses with eleven holding companies

3. Innovative construction solutions

4. Diversified portfolio of the group in real estate
5. Small yet efficient workforce of over 1500 employees


1. The company has limited operations across the world

2. Only present in Japan and mainly focused in Tokyo


1. Demand for robust housing with disaster-preventing features, hence large opportunities in to tap the same market

2. Opportunities in developing nation

3. Can increase geographical reach in Japan


1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation



1. Tokyu Land
2. Haseko corporation
3. Daiko Incorporated


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