Ventas SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 858
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SWOT Analysis of Ventas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ventas

Parent Company

Ventas

Category

Senior Housing and Healthcare development, sale, rental, investment trust – Healthcare Facilities

Sector

Real estate

Tagline/ Slogan

Reliable Capital, Delivering value; Custom capital tailored for growth.

USP

Innovative leader in Health care industry

STP

Segment

Healthcare Industries

Target Group

Hospitals, Medical offices

Positioning

Trusted brand

SWOT Analysis

Strengths

1. Strong base and relation with clients in the market.

2. Strong management that improve their business continuously.
3. Diversified geographical presence in US.
4. Strong proven track record of performance.
5. A strong environmental performance that associated with LEED.

6. Economies of scale lower the Ventas’s  cost

7. Ventas portfolio consists of 520 assets, 40+ hospitals and 30 medical office, and other properties in the United States and Canada.

Weaknesses

1. Not diversified in other real estate profile like commercial and Housing property.
2. Largely depend on US market only.
3. Recent neutral rating given to it by rating agency.

Opportunities

1. Growing opportunities in UK and Asia
2. More scope for diversification in its profile
3. Tie-up with hospital organizations for mutual developments worldwide

Threats

1. Health care industry in US is maturing.
2. Medical reforms can severely affect the business
3.Economic slowdown affect the business development

Competition

Competitors

1. HCP, Inc -CA United States

2. Health Care REIT, OH United States

3. Universal Health Realty Income (UHT)



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