SOHO China Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1218

SWOT Analysis of SOHO China Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SOHO China Ltd

Parent Company

Capevale Limited


Development and sale of commercial property ,Leasing services.


Real Estate

Tagline/ Slogan

Building city center prosperity


Small office Home office(SOHO) ,Innovative and high standard property



Business District

Target Group

High net worth individuals and urban professionals


High-profile branded commercial properties

SWOT Analysis


1. Innovative architectural design
2. Strong profit record in past, hence it show the credibility for investment to the investor
3. Still strong commercial demand in Shanghai and Beijing, where it has strong presence

4. Strong base of clients with all investors, wealthy individuals and private wealth

5. Company have very minimum liability


1. Not diversified geographical presence
2. Certain allegations as its known for supreme profit making in the Real estate industry for its overvalued product


1. Opportunities in developing cities, metros as there is growing pressures of urbanization
2.To diversify its profile to other real estate functions
3.Company has large amount of cash in hand hence it has ample opportunity for Mergers and Acquisition for its growth


1. Immense competition
2. Credit tightening will lead to dried up liquidity
3. Pressure on capital market which will affect the profitability



1. Sino-Ocean Land
2.Xinyuan Real Estate


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