Posted in Real Estate and Construction, Total Reads: 1218
SWOT Analysis of SOHO China Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
SOHO China Ltd
Development and sale of commercial property ,Leasing services.
Building city center prosperity
Small office Home office(SOHO) ,Innovative and high standard property
High net worth individuals and urban professionals
High-profile branded commercial properties
1. Innovative architectural design 2. Strong profit record in past, hence it show the credibility for investment to the investor 3. Still strong commercial demand in Shanghai and Beijing, where it has strong presence
4. Strong base of clients with all investors, wealthy individuals and private wealth
5. Company have very minimum liability
1. Not diversified geographical presence 2. Certain allegations as its known for supreme profit making in the Real estate industry for its overvalued product
1. Opportunities in developing cities, metros as there is growing pressures of urbanization 2.To diversify its profile to other real estate functions 3.Company has large amount of cash in hand hence it has ample opportunity for Mergers and Acquisition for its growth
1. Immense competition 2. Credit tightening will lead to dried up liquidity 3. Pressure on capital market which will affect the profitability
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