Tokyu Land Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 800

SWOT Analysis of Tokyu Land Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyu Land Corporation

Parent Company

The Tukyu Group


Design, Development, and Construction services ,Leasing.


Real Estate

Tagline/ Slogan

Towards a beautiful age


Luxury, High Quality and Environment friendly



Urban Sector

Target Group

Corporate ,High and medium level income group


Aesthetically and spiritually appealing living environments

SWOT Analysis


1. Strong promotion and presence in Japan

2.Strong base of  CSR activity

3. Careful located sites with unique architectural buildings

4.Diverse portfolio in real estate business
5. Portfolio includes residential, office, hotels, resorts etc


1. Limited global exposure and over dependence on Japanese market

3. Not able to get strong brand reorganization like some other leading real estate Japanese companies


1. Huge growth potential of real estate agency, and insurance agency.

2. Huge scope for increasing geographical portfolio.

3. Scope of REIT in commercial and offices.

4. Merger and acquisition for its growth.


1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation.



1.Daiko Incorporated
2.Haseko corporation

3. Nomura Real Estate Group


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