Tokyu Land Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 817
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SWOT Analysis of Tokyu Land Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyu Land Corporation

Parent Company

The Tukyu Group

Category

Design, Development, and Construction services ,Leasing.

Sector

Real Estate

Tagline/ Slogan

Towards a beautiful age

USP

Luxury, High Quality and Environment friendly

STP

Segment

Urban Sector

Target Group

Corporate ,High and medium level income group

Positioning

Aesthetically and spiritually appealing living environments

SWOT Analysis

Strengths

1. Strong promotion and presence in Japan

2.Strong base of  CSR activity

3. Careful located sites with unique architectural buildings

4.Diverse portfolio in real estate business
5. Portfolio includes residential, office, hotels, resorts etc

Weaknesses

1. Limited global exposure and over dependence on Japanese market

3. Not able to get strong brand reorganization like some other leading real estate Japanese companies

Opportunities

1. Huge growth potential of real estate agency, and insurance agency.

2. Huge scope for increasing geographical portfolio.

3. Scope of REIT in commercial and offices.

4. Merger and acquisition for its growth.

Threats

1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation.

Competition

Competitors

1.Daiko Incorporated
2.Haseko corporation

3. Nomura Real Estate Group


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