Posted in Real Estate and Construction, Total Reads: 1278
SWOT Analysis of Hammerson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Management ,Investment and development of offices and retail premises
Real Estate Investment Trust
Innovation with Imagination; A leading force in European real estate.
High quality property
Various Brand in major metro cities
High income to medium income group consumers
Most innovative, reliable quality product and Services
1. Mainly focusing on retail sector to boost its growth 2. Creation of centre-specific advertising campaigns to drive footfall 3. Ensure buildings are modern, well maintained and relevant for customer. 4. Low gearing ratio among other competitors
1. Less diversified portfolio 2. Overexposure to developments within a short timeframe
1. Geographical presence in Asian and other countries in UK should be increased 2. Joint venture and acquisition for boosting company’s growth 3. Allocating the majority of the portfolio to prime regional shopping centers and retail parks for maximizing profit.
1. Economic downturn 2. Rules and regulation by government 3. Interest rate and exchange rate risk
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