Hammerson SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1192
Advertisements

SWOT Analysis of Hammerson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hammerson

Parent Company

Hammerson

Category

Management ,Investment and development of offices and retail premises

Sector

Real Estate Investment Trust

Tagline/ Slogan

Innovation with Imagination; A leading force in European real estate.

USP

High quality property

STP

Segment

Various Brand in major metro cities

Target Group

High income to medium income group consumers

Positioning

Most innovative, reliable quality product and Services

SWOT Analysis

Strengths

1. Mainly focusing on retail sector to boost its growth
2. Creation of centre-specific advertising campaigns to drive footfall
3. Ensure buildings are modern, well maintained and relevant for customer.
4.  Low gearing ratio among other competitors

Weaknesses

1. Less diversified portfolio
2. Overexposure to developments within a short timeframe

Opportunities

1. Geographical presence in Asian and other countries in UK should be increased
2. Joint venture and acquisition for boosting company’s growth
3. Allocating the majority of the portfolio to prime regional shopping centers and retail parks for maximizing profit.

Threats

1. Economic downturn
2. Rules and regulation by government
3. Interest rate and exchange rate risk

Competition

Competitors

1. The British Land Company
2. Burford Holdings



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.