Boston Properties SWOT Analysis, USP & Competitors
Posted in Real Estate and Construction, Total Reads: 1068
SWOT Analysis of Boston Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Owner , manager and Developer of residential and commercial property
Real Estate Investment trust
Experienced leadership, Anchored by over three decade of office experience.
First class property and service
Major cities in China
High-end and sizable middle-class residential , Corporate, Firms
1 Presence in growing and strong markets 2. Occupancy rate are Higher than other competitors. 3. The company maintains a strong liquidity position 4. It has legal tenants with large, high-profile firms.
1. Over dependence on higher income segment
1. Opportunities of acquisition for its growth
2. Opportunities to tap Asian Market
3. In the development of other portfolio of real estate.
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