Boston Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1031
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SWOT Analysis of Boston Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Properties

Parent Company

Boston Property

Category

Owner , manager and Developer  of residential and commercial property

Sector

Real Estate Investment trust

Tagline/ Slogan

Experienced leadership, Anchored by over three decade of office experience.

USP

First class property and service

STP

Segment

Major cities in China

Target Group

High-end and sizable middle-class residential , Corporate, Firms

Positioning

Premier property

SWOT Analysis

Strengths

1 Presence in growing and strong markets
2. Occupancy rate are Higher than other competitors.
3. The company maintains a strong liquidity position
4. It has legal tenants with large, high-profile firms.

Weaknesses

1. Over dependence on higher income segment

Opportunities

1. Opportunities of acquisition for its growth

2. Opportunities to tap Asian Market

3. In the development of other portfolio of real estate.

Threats

1. Stringent  environmental regulations

2. The credit market crisis

3. Immense competition

Competition

Competitors

1. Beacon Capital partners

2. Bresler and Reiner

3. Brookfield office property



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