China Properties Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 922
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SWOT Analysis of China Properties Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Properties Group

Parent Company

China Properties Group

Category

Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building management and construction consultancy services.

Sector

Real Estate

Tagline/ Slogan

-

USP

Quality service and products

STP

Segment

Major cities in China

Target Group

High-end and sizable middle-class income group people.

Positioning

Best amenities and services

SWOT Analysis

Strengths

1. Strong market presence in China

2. Good base of construction and Builders

e. Large projects that attract customer.

Weaknesses

1. Decreasing rent in the malls.
2. Project development are capital intensive hence large debt is required

Opportunities

1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth

Threats

1.Intense competition
2.Uncertain microeconomic parameters

Competition

Competitors

1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited



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