China Resources Land SWOT Analysis, USP & Competitors
Posted in Real Estate and Construction, Total Reads: 940
SWOT Analysis of China Resources Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Resources Land
Property development, investment and management, and construction and decoration services.
Vision of life ,Vision of Cities
Best in service and quality with affordable prices
All tier 2 and 3 city in China people who want to buy houses.
Mid-to-high income group people mid-range.
Quality houses with distinct features.
1. Diversified in geographical reach in China. 2. Strong brand presence. 3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services 4. One of the blue chip company 5. Easy purchase of Low-cost land bank and its development
1. Largely debt-funded company
1. For foreign Investment for its sustainable growth 2.Merger and Acquisition
1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government. 2. Intense competition and new entrant 3.Technological advancement by other company
1.Henderson Land 2.China Vanke 3.Guangzhou R&F Properties Co.,Ltd.
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.