China Resources Land SWOT Analysis, USP & Competitors
Posted in Real Estate and Construction, Total Reads: 1008
SWOT Analysis of China Resources Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Resources Land
Property development, investment and management, and construction and decoration services.
Vision of life ,Vision of Cities
Best in service and quality with affordable prices
All tier 2 and 3 city in China people who want to buy houses.
Mid-to-high income group people mid-range.
Quality houses with distinct features.
1. Diversified in geographical reach in China. 2. Strong brand presence. 3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services 4. One of the blue chip company 5. Easy purchase of Low-cost land bank and its development
1. Largely debt-funded company
1. For foreign Investment for its sustainable growth 2.Merger and Acquisition
1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government. 2. Intense competition and new entrant 3.Technological advancement by other company
1.Henderson Land 2.China Vanke 3.Guangzhou R&F Properties Co.,Ltd.
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