China Resources Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 918
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SWOT Analysis of China Resources Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resources Land

Parent Company

China Resources

Category

Property development, investment and management, and construction and decoration services.

Sector

Real Estate

Tagline/ Slogan

Vision of life ,Vision of Cities

USP

Best in service and quality with affordable prices

STP

Segment

All tier 2 and 3 city in China people who want to buy houses.

Target Group

Mid-to-high income group people mid-range.

Positioning

Quality houses with distinct features.

SWOT Analysis

Strengths

1. Diversified in geographical reach in China.
2. Strong brand presence.
3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services
4. One of the blue chip company
5. Easy purchase of Low-cost land bank and its development

Weaknesses

1. Largely debt-funded company

Opportunities

1. For foreign Investment for its sustainable growth
2.Merger and Acquisition

Threats

1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government.
2. Intense competition and new entrant
3.Technological advancement by other company

Competition

Competitors

1.Henderson Land
2.China Vanke
3.Guangzhou R&F Properties Co.,Ltd.



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