Godrej Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 4415
Advertisements

SWOT Analysis of Godrej Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Properties

Parent Company

Godrej group

Category

Real estate

Sector

Commercial residential property development

Tagline/ Slogan

Brighter living

USP

Strong brand equity

STP

Segment

Capital and metro cities

Target Group

Upper middle and upper class customer

Positioning

Positioned as strong brand

SWOT Analysis

Strengths

1. Risk management in land sourcing
2. Out sourced support functions
3. Superior execution
4. Diversified portfolio

Weaknesses

1. new in the real estate secoter
2. reach is limited to a few metro cities

Opportunities

1. with RBI’s rate cut there will be boom on real estate sector
2.there are large untapped market In tier ii & iii cities

Threats

1.current economic situation may have adverse effect on construction industry
2.infrastructure safety always a risk
3.competitoers are emerging by leaps and bounds

Competition

Competitors

1.Hiranandani Real Estate
2.K Raheja Universal
3.Kalpataru



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.