GPT Group SWOT Analysis, USP & Competitors

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SWOT Analysis of GPT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GPT Group

Parent Company

GPT Group

Category

Property funds management, and property management of retail, office and industrial properties

Sector

Property trust

Tagline/ Slogan

Workplace for the feature

USP

High quality asset, properties.

STP

Segment

Market in developed cities

Target Group

Medium to high income group

Positioning

well-designed, well-managed, sustainable properties

SWOT Analysis

Strengths

1. Expanding operating margin.

2. Strategic development and expansion

3. Got award of a 6 Star Green Star - Office Design v2 rating.

Weaknesses

1. Decreasing rent in the malls.

2.  Profile not too diversified

Opportunities

1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth

Threats

1.Intense competition
2.Uncertain microeconomic parameters

Competition

Competitors

1. Westfield Group

2. Stockland

3. Brookfield multiplex.


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