ProLogis SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 922
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SWOT Analysis of ProLogis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ProLogis

Parent Company

ProLogis

Category

Owns, operates, and develops industrial distribution properties

Sector

Real Estate Investment trust

Tagline/ Slogan

The strategic partner for Global trade

USP

Quality service

STP

Segment

All manufacturing companies who require warehouse and storage facilities

Target Group

Major cities and metros

Positioning

Strong base of service and availability

SWOT Analysis

Strengths

1.  Strong geographical presence e.g.. Present in Asia, UK, US
2. Global leader in the Industrial distribution property.
3. High quality customer end
4. A growing number of LEED and BREEAM certified buildings with high levels of efficiency

Weaknesses

1. Portfolio not too diversified
2. Complex import export process in globalization

Opportunities

1. Spending for increasing asset by more Investment
2. More rigorous international trade
3. Opportunities in global logistic business

Threats

1.Credit market crisis
2.Global economic downturn

Competition

Competitors

1. DCT Industrial Trust
2. Monmouth REIT
3.East group properties



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