Posted in Real Estate and Construction, Total Reads: 1053
SWOT Analysis of ProLogis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Owns, operates, and develops industrial distribution properties
Real Estate Investment trust
The strategic partner for Global trade
All manufacturing companies who require warehouse and storage facilities
Major cities and metros
Strong base of service and availability
1. Strong geographical presence e.g.. Present in Asia, UK, US 2. Global leader in the Industrial distribution property. 3. High quality customer end 4. A growing number of LEED and BREEAM certified buildings with high levels of efficiency
1. Portfolio not too diversified 2. Complex import export process in globalization
1. Spending for increasing asset by more Investment 2. More rigorous international trade 3. Opportunities in global logistic business
1.Credit market crisis 2.Global economic downturn
1. DCT Industrial Trust 2. Monmouth REIT 3.East group properties
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