Sino Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1059

SWOT Analysis of Sino Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sino Land

Parent Company

Sino group


Sales and Development of Real Estate


Real Estate

Tagline/ Slogan

“Building You a Better Hong Kong.”


High quality projects



It includes Property rentals, Hotel operations and Property management services, including Real estate management, cleaning, car park management and security.

Target Group

Major cities and metros


Built reputation for the highest possible standards of quality and service.

SWOT Analysis


1. Proper measures for maintaining a healthy financial system and

Risk management.
2. Stable dividend to the shareholders
3. Known for his foresight in the property market
4. Aggressive approach to acquiring and developing land.

5. Increasing Environmental friendly features


1. Mainly focusing in Hong Kong.
2. Prices are on the higher side


1. Joint venture and Acquisition for development
2. Robust growth in the retail sector and increasing wealth in the regions
3.Opportunities for more diverse portfolio.


1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government.
2. Intense competition
3. Increasing stringent Environmental regulation



1. Hang Lung group
2.Citic pacific
3.Capital Land


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