The Link Real Estate Investment Trust SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2768
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SWOT Analysis of The Link Real Estate Investment Trust with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Link Real Estate Investment Trust

Parent Company

The Link Management Limited

Category

Leasing, property management, enhancement and maintenance services (in retail properties and Car park property.).

Sector

Real Estate Investment Trust

Tagline/ Slogan

Enhancing Peoples live

USP

Quality service

STP

Segment

Developing cities.

Target Group

Middle and high income level audience which mainly looks for daily need product and services

Positioning

Good quality product  and services, availability.

SWOT Analysis

Strengths

1. High quality retail centers producing steady income.
2. In term of capitalization it has Largest asset in Asia -REIT
3. Strong management team
4. Focuses on tenets, which provide daily need product and services.  5. Good quality of tenet mix.

6.Strong credit rating e.g. Moody’s rating:A2

Weaknesses

1. Only focuses on retail property.
2. Increasing cost of salaries, security and cleaning affect the revenue

Opportunities

1. Attractive acquisition for its growth
2. Better R & M planning and energy saving measures
3. Growth opportunity in other Asian developing nation.

Threats

1. Increasing Electricity tariffs
2. New government rules and regulation
3. Economic slowdown

Competition

Competitors

1. Nippon Building Fund
2. Henderson Land
3. Capital mall



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