Advance Residence Investment SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1023

SWOT Analysis of Advance Residence Investment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advance Residence Investment

Parent Company

Advance Residence Investment Corporation


Real estate investment trust (REIT)


Real Estate

Tagline/ Slogan



High quality product



Major location and metropolitan cities

Target Group

Major investor, corporate high income group


Good quality and higher ROI

SWOT Analysis


1. Association of strong brand Nippon REIT and Advance residence REIT in its brand (By merger of these two companies).

2. Strong Financial stability as compare to peer group

3. High occupancy rates for tenet as compare to competitors

4. Increasing potential EPS
5. Strong brand presence in Japan


1. Mainly focusing & dependant in Tokyo need to diversify Geographically
2. Fluctuating economic conditions has a huge affect on operational efficiency


1. Opportunities in the developing nations (as strong brand associated with it)
2. Acquisitions of small real estate firms
3. Scope for development in power, manufacturing and airline industry


1. Competitive and  technological threats

2. Natural disaster will greatly affect the operational Income
3. Govt regulations and policies would affect operations



1. Frontier Real Estate Investment Corp

2. Hulic Co Ltd

3. Japan Excellent

4. re-plus residential investment


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