Advance Residence Investment SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 985
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SWOT Analysis of Advance Residence Investment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advance Residence Investment

Parent Company

Advance Residence Investment Corporation

Category

Real estate investment trust (REIT)

Sector

Real Estate

Tagline/ Slogan

-

USP

High quality product

STP

Segment

Major location and metropolitan cities

Target Group

Major investor, corporate high income group

Positioning

Good quality and higher ROI

SWOT Analysis

Strengths

1. Association of strong brand Nippon REIT and Advance residence REIT in its brand (By merger of these two companies).

2. Strong Financial stability as compare to peer group

3. High occupancy rates for tenet as compare to competitors

4. Increasing potential EPS
5. Strong brand presence in Japan

Weaknesses

1. Mainly focusing & dependant in Tokyo need to diversify Geographically
2. Fluctuating economic conditions has a huge affect on operational efficiency

Opportunities

1. Opportunities in the developing nations (as strong brand associated with it)
2. Acquisitions of small real estate firms
3. Scope for development in power, manufacturing and airline industry

Threats

1. Competitive and  technological threats

2. Natural disaster will greatly affect the operational Income
3. Govt regulations and policies would affect operations

Competition

Competitors

1. Frontier Real Estate Investment Corp

2. Hulic Co Ltd

3. Japan Excellent

4. re-plus residential investment



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