Shimao Property SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 697
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SWOT Analysis of Shimao Property with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shimao Property  Holdings

Parent Company

Shimao Property  Holdings

Category

Development of residential properties, retail properties, offices and hotels.

Sector

Real Estate

Tagline/ Slogan

Cultivating life taste, Accomplishing urban dream

USP

large-scale developer of high quality  real estate projects  in China, specializing in high-end property

STP

Segment

Customers in prime locations, Cities.

Target Group

High to medium income group, Industries and Corporate.

Positioning

High quality product

SWOT Analysis

Strengths

1. Valuable and well - recognized brand name associated with high quality  real estate projects

2. Strong sales and marketing capabilities

3. Large-scale development projects

4. Strong  relationships with  international business partners and Financial Investors
5. One of the most trusted real estate players in Shanghai China

Weaknesses

1. Its presence is primarily limited to Shanghai

2. If any of large-scale property developments is unsuccessful, then results of Operations may be adversely affected.

Opportunities

1. Only present in main cities, huge growth opportunity in other locality of China
2.For minimizing losses company should hedge currency of mainland china.
3. International tie-ups for growth globally

Threats

1.Economic slowdown
2. More stringent government regulation
3. Threat from international and domestic players growth

Competition

Competitors

1. China Vanke

2.Country Garden

3. Henderson China Holding



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