Shimao Property SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 678

SWOT Analysis of Shimao Property with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shimao Property  Holdings

Parent Company

Shimao Property  Holdings


Development of residential properties, retail properties, offices and hotels.


Real Estate

Tagline/ Slogan

Cultivating life taste, Accomplishing urban dream


large-scale developer of high quality  real estate projects  in China, specializing in high-end property



Customers in prime locations, Cities.

Target Group

High to medium income group, Industries and Corporate.


High quality product

SWOT Analysis


1. Valuable and well - recognized brand name associated with high quality  real estate projects

2. Strong sales and marketing capabilities

3. Large-scale development projects

4. Strong  relationships with  international business partners and Financial Investors
5. One of the most trusted real estate players in Shanghai China


1. Its presence is primarily limited to Shanghai

2. If any of large-scale property developments is unsuccessful, then results of Operations may be adversely affected.


1. Only present in main cities, huge growth opportunity in other locality of China
2.For minimizing losses company should hedge currency of mainland china.
3. International tie-ups for growth globally


1.Economic slowdown
2. More stringent government regulation
3. Threat from international and domestic players growth



1. China Vanke

2.Country Garden

3. Henderson China Holding


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