Ansal API SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1812
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SWOT Analysis of Ansal API with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ansal API

Parent Company

Ansal API

Category

Development and selling of Commercial and residential property

Sector

Real Estate

Tagline/ Slogan

Building Lifestyle since 1967

USP

Affordable property

STP

Segment

Major cities in north Indian with high population density

Target Group

Middle to Higher income group for residences, corporates for offices

Positioning

Quality and cost

SWOT Analysis

Strengths

1. Huge Experience: Four decade of experience in real estate

2.Large scale project conceptualization

3. Has its major projects in all big cities and is looking to penetrate into other cities as well
4. Strong brand presence specially in north India
5. Range of business verticals such as Integrated Townships, Condominiums, Housing, Malls, Shopping Complex, Hotels etc

Weaknesses

1. Not geographically diversified as compared to other international players

2. Intense competition and strict policies means limited market share growth

Opportunities

1.  Expansion of current township to increase economies of scale and to regulate bottleneck

2. Expansion opportunities in major developing cities and metros

3.  Steady job market and increasing disposable income by Indian

Threats

1. Fluctuating interest rates

2.Regulatory changes by government

3. Economic downturn

4. Input cost pressure

Competition

Competitors

1. Nirmal Lifestyle

2. Hiranandani

3.Brigade group



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