Oberoi Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3256
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SWOT Analysis of Oberoi Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oberoi Realty Ltd

Parent Company

Oberoi Realty Ltd

Category

Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.

Sector

Real Estate

Tagline/ Slogan

Developing destinations

USP

Quality and luxury property

STP

Segment

People in the metro city who looks for luxury and high end property

Target Group

Higher income group ,Middle income groups and Corporate offices

Positioning

Contemporary architecture, Strong project Execution and quality Construction

SWOT Analysis

Strengths

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce

Weaknesses

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control

Opportunities

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country

Competition

Competitors

1.HDIL

2. Godrej Proprty

3. DLF Group



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