Omaxe Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1396
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SWOT Analysis of Omaxe Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omaxe Ltd

Parent Company

Omaxe Ltd

Category

Development and selling of Hi-Tech Townships, Group Housing, State-of-the-art malls, Commercial Complexes, Hotels.

Sector

Real Estate

Tagline/ Slogan

Turning dream into reality

USP

Affordable World- class residential and commercial properties

STP

Segment

In major cities in India

Target Group

From premium to middle segment customers

Positioning

Good quality and world class property

SWOT Analysis

Strengths

1. Pioneering experience in handling projects and themes of all kinds

and dimensions, a good management approach and its effort on continued innovation

2. Focus on affordable housing for all

3. Omaxe received International Arch of Europe Award for Quality and Excellence
4. Strong financial position and brand presence

Weaknesses

1. Main focused on north India

2.Limited brand recall as compared to some other leading international or Indian players

Opportunities

1.Increased emphasis is laid on the Public Private Partnership (PPP) approach for meeting the large financing requirements

2. Huge amount of money to be invested in construction Industry in India

3. Collaboration with international companies to increase global penetration

Threats

1. Immense competition as India's real estate market is largely unorganized and dominated by a large number of small players

2. The global recessionary trend, economic slowdown.

3.Rising interest rates and High Inflation

Competition

Competitors

1. Ansal

2. DFL

3. Jaypee



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