Akshaya Private Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1918
Advertisements

SWOT Analysis of Akshaya Private Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Akshaya Private Ltd

Parent Company

Akshay Pvt Ltd

Category

Development and sale of residential and commercial property

Sector

Real Estate

Tagline/ Slogan

Uncompromise

USP

Premium residential and commencing luxury homes & commercial projects

STP

Segment

People in the tier I cities looking for affordable and luxury homes

Target Group

Upper middle class and higher income group

Positioning

Most reliable and trusted product & quality of service and product

SWOT Analysis

Strengths

1. Track record of delivering 135 projects ahead of time

2. Good quality and dedicated after-sales customer care team

3. Decades of experience and expertise of operation

4. Second company of India to win the SA 8000:2008 Certification

5. Strong financial position

Weaknesses

1. Not diversifies portfolio in real estate

2. Geographically not diversified mainly focusing on south region, esp Tamil Nadu

Opportunities

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.

2.Opportunities for growth in rent, leasing business

3. Global tie-ups to make it a global brand

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

Competition

Competitors

1. DBS Properties Ltd

2.Ramchand City Developers



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.