Belani Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1169
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SWOT Analysis of Belani Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Belani Group

Parent Company

Belani Group

Category

Development and sale of Residential, Commercial properties, & Hotels.

Sector

Real Estate

Tagline/ Slogan

Builds better; Changing skyline for better living!

USP

Provide innovative design, Affordable housing.

STP

Segment

People who looks for first house with luxury and amenities.

Target Group

Upper middle class and higher income group

Positioning

Quality, affordability and style

SWOT Analysis

Strengths

1. Good post sale customer service.

2. Strong environmental and ethical practices

3. Strong CSR activity

4. Most trustworthy developers of residential and commercial buildings in Kolkata

5. One of the most recognised realestate players in India

Weaknesses

1. Not geographically diversified, only focused in Kolkata and rest of Bengal.

2. Limited extensive marketing and branding of group.

Opportunities

1. Opportunities of growth in other metro cities in India like Pune, Mumbai, Delhi.

2.Opportunities for growth in rent, leasing business and other real estate business

3. Joint venture and acquisition for its development and growth.

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

Competition

Competitors

1. Ambuja Realty

2. Merlin Group

3. PS Group



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