Brigade Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1467
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SWOT Analysis of Brigade Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brigade Group

Parent Company

Brigade group

Category

Property developers and management in residential , retail, commercial and Hospitality

Sector

Real Estate

Tagline/ Slogan

For a better quality of life; Invest well, Invest in Brigade

USP

Innovation, Quality and trust

STP

Segment

Major cities and metros

Target Group

High to medium level income group looking for luxury and comfort

Positioning

Spacious Luxury Apartments

SWOT Analysis

Strengths

1. Well diversified portfolio of the company

2. Brigade has major award winner in past with Eminent Developer’ Award Realty Plus Excellence Awards

3. Increasing geographical presence

4. Strategic growth through JV e.g. JV with Singapore govt.

Weaknesses

1. Rising cost of raw material and arability of raw material

2. Difficult to maintain profitability due to market fluctuations

Opportunities

1. Rising income levels of Indian Population

2. Joint ventures and Acquisition for boosting its growth

3.  Pan India presence for steady income and growths

4. Rapid urbanization for its growth

Threats

1. Excessive government regulation and taxes

2. Absence of central regulatory authority

3. Constraint of fund

4. Immense competition

Competition

Competitors

1. DLF

2. Vascon

3. Hiranandani



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