Nitesh Estates SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 920
Advertisements

SWOT Analysis of Nitesh Estates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nitesh Estates

Parent Company

Nitesh Group

Category

Development of residential and commercial property i.e. Homes, Hotels, Office Buildings and Shopping Malls

Sector

Real Estate

Tagline/ Slogan

Expect more

USP

Best quality buildings

STP

Segment

Peoples from tier I cities

Target Group

Middle to High income group people

Positioning

Sophisticated, luxurious products

SWOT Analysis

Strengths

1. Got the CNBC Award CNBC AWAAZ, CRISIL, CREDAI Real Estate Awards.

2. Increasing brand presence and strength.

3.Well organized management and IT system

4. Prooven track record of quality and commitment.

5. Diversified portfolio of the company

Weaknesses

1. Not geographically diversified

2. Strict govt regulations and fluctuating market means inefficient operations

Opportunities

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.NCR Delhi.

2. Increasing disposable income of population of India

3. Rapid rate of urbanization will help to increase the demand

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4. Risks related with title of land and joint development partners

5. Immense competition

Competition

Competitors

1. Shobha Builders

2. Mantri

3. Concord Group



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.