Mantri Realty Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1933
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SWOT Analysis of Mantri Realty Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mantri Realty Ltd

Parent Company

Mantri Realty

Category

Development and sale of Residential, Commercial, IT parks and SEZs.

Sector

Real Estate

Tagline/ Slogan

Turning dreams into reality

USP

Provide innovative design, investment value, and matchless quality.

STP

Segment

People in the tier I cities looking for affordable and luxury homes

Target Group

Upper middle class and higher income group

Positioning

high quality living and working spaces

SWOT Analysis

Strengths

1. Geographically diversified, present in Maharashtra, TN,MP,AP, Karnataka.

2. Well diversified portfolio in Real Estate

3. Strong diversified growth

4.Strong Financial condition

5. Years of strong experience

Weaknesses

1. Strong competition means it has a small market share compared to industry leaders

2. Govt policies and market conditions exert pressure leading to inefficient operations

Opportunities

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.

2.Opportunities for growth in rent, leasing business

3. International projects to increase brand and reach

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

Competition

Competitors

1.Sunteck

2. Runwal Group

3.Nirmal lifestyle



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