PS Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1196
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SWOT Analysis of PS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PS Group

Parent Company

PS group

Category

Commercial and residential, retail property development & sale.

Sector

Real estate

Tagline/ Slogan

Developing property, building homes

USP

World class infrastructure at affordable  house

STP

Segment

Customers in cities seeking apartments and residential complexes

Target Group

Lower middle to upper class income group

Positioning

Affordable property

SWOT Analysis

Strengths

1. More focused branding strategy.

2.Development through Joint venture with  Strong strategy

3. Gradual increase in financial strength of the company.

4. Got International property award

5. Good number of projects in the pipeline

Weaknesses

1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development

2. Bigger realestate players commanding the market with major projects

Opportunities

1. Opportunities for growth in north and south India

2.Opportunities for growth in rent, leasing business

3. International expansion to boost revenue

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

Competition

Competitors

1. Belani Group

2. Diamond Group

3. Eden Group

4. Ambuja Realty



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