PS Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1155

SWOT Analysis of PS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PS Group

Parent Company

PS group


Commercial and residential, retail property development & sale.


Real estate

Tagline/ Slogan

Developing property, building homes


World class infrastructure at affordable  house



Customers in cities seeking apartments and residential complexes

Target Group

Lower middle to upper class income group


Affordable property

SWOT Analysis


1. More focused branding strategy.

2.Development through Joint venture with  Strong strategy

3. Gradual increase in financial strength of the company.

4. Got International property award

5. Good number of projects in the pipeline


1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development

2. Bigger realestate players commanding the market with major projects


1. Opportunities for growth in north and south India

2.Opportunities for growth in rent, leasing business

3. International expansion to boost revenue


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition



1. Belani Group

2. Diamond Group

3. Eden Group

4. Ambuja Realty


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