American Capital Agency Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 864
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SWOT Analysis of American Capital Agency Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Capital Agency Corporation

Parent Company

American Capital Agency Management

Category

Manages investments in Real Estate

Sector

Real estate investment trust.

Tagline/ Slogan

-

USP

Well organized and quality

STP

Segment

Major developed regions and metro cities

Target Group

All the established companies and emerging organizations

Positioning

Well established and quality

SWOT Analysis

Strengths

1. Big firm with less number but highly skilled and efficient workforce

2.High return in for the investment

3. It has federally-guaranteed principal and interest payments.

4. Strong management team, which is why it's been able to continue growing the portfolio through accretive issuance.

5. Strong presence and brand visibility

Weaknesses

1. Fluctuating value of asset affect the financial position of the company

2. Its decision extensively depends upon government rules and regulation.

Opportunities

1. More robust growth by geographical diversified portfolio

2. Stable income by strategic hedging

3. International tie-ups to boost operations globally

Threats

1. Downturn in Economy

2. More strengthen rules and regulation

3. Competitors eating the market share

Competition

Competitors

1.  Armour residential Real Estate

2. Anworth Mortgage Asset



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