Kimco Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 806
Advertisements

SWOT Analysis of Kimco Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kimco Realty

Parent Company

Kimco Realty

Category

Real Estate Investment Trust Retail

Sector

Real Estate

Tagline/ Slogan

Owns & operates North America’s largest portfolio of neighborhood & community shopping centers

USP

Quality and high valued  space

STP

Segment

All Retail brand companies

Target Group

All the developing and quality brands as tenets.

Positioning

Reliable and trusted

SWOT Analysis

Strengths

1.Located in prime locations in US

2.Rising disposable income of peoples in North America

3. Well-diversified mix of creditworthy tenants, store sizes, and retailer businesses.

4. Low debt to equity ratio s compare to competitors

5. Strong marketi presence in the American industry

Weaknesses

1.Not a widely diversified portfolio of the company as compared to global leaders

2. Its performance depends upon its ability to collect rent from tenents

Opportunities

1. Growth opportunities in developing nations in Asia, UK Australia.

2.Opportunities of growth by proper acquisitions and JVs for development

3. Opportunities for growth through property management services, sustainability initiatives, mobile marketing, and alternative and ancillary income programs

Threats

1. Adverse economic and global market may impede ability to generate sufficient income.

2. Immense competition will affect the growth of the company.

3. Uncertainty in currency, laws, regulations, tax norms.

Competition

Competitors

1. Glimcher Realty (GRT)

2. Tanger Factory Outlet Centers (SKT)

3. Cedar Shopping Centers (CDR)



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.