Kimco Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 778

SWOT Analysis of Kimco Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kimco Realty

Parent Company

Kimco Realty


Real Estate Investment Trust Retail


Real Estate

Tagline/ Slogan

Owns & operates North America’s largest portfolio of neighborhood & community shopping centers


Quality and high valued  space



All Retail brand companies

Target Group

All the developing and quality brands as tenets.


Reliable and trusted

SWOT Analysis


1.Located in prime locations in US

2.Rising disposable income of peoples in North America

3. Well-diversified mix of creditworthy tenants, store sizes, and retailer businesses.

4. Low debt to equity ratio s compare to competitors

5. Strong marketi presence in the American industry


1.Not a widely diversified portfolio of the company as compared to global leaders

2. Its performance depends upon its ability to collect rent from tenents


1. Growth opportunities in developing nations in Asia, UK Australia.

2.Opportunities of growth by proper acquisitions and JVs for development

3. Opportunities for growth through property management services, sustainability initiatives, mobile marketing, and alternative and ancillary income programs


1. Adverse economic and global market may impede ability to generate sufficient income.

2. Immense competition will affect the growth of the company.

3. Uncertainty in currency, laws, regulations, tax norms.



1. Glimcher Realty (GRT)

2. Tanger Factory Outlet Centers (SKT)

3. Cedar Shopping Centers (CDR)


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