Posted in Real Estate and Construction, Total Reads: 1276
SWOT Analysis of Unibail Rodamco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Development, investment and management activities in categories such as shopping centres, office buildings, convention and exhibition venues
Leading listed real estate company
Unique and attractive offering
Cities across Europe
Corporates and industries
Rare, unique and unrivalled assets
1. Largest commercial real estate company in Europe 2. Well diversified portfolio of products and activities 3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities 4. Limited exposure to development risks
1. Relatively new in the sector hence less experience
2. Market share growth is challenging owing to intensity of competition
1.Emergence of new concepts such as open air shopping centres 2.Possible acquisitions/ joint ventures
1.Economic downturn and recession can affect business operations 2.Fluctuating interest rates
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