Unibail Rodamco SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1087
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SWOT Analysis of Unibail Rodamco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unibail Rodamco

Parent Company

Unibail Rodamco

Category

Development, investment and management activities in categories such as shopping centres, office buildings, convention and exhibition venues

Sector

Real Estate

Tagline/ Slogan

Leading listed real estate company

USP

Unique and attractive offering

STP

Segment

Cities across Europe

Target Group

Corporates and industries

Positioning

Rare, unique and unrivalled assets

SWOT Analysis

Strengths

1. Largest commercial real estate company in Europe
2. Well diversified portfolio of products and activities
3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities
4. Limited exposure to development risks

Weaknesses

1. Relatively new in the sector hence less experience

2. Market share growth is challenging owing to intensity of competition

Opportunities

1.Emergence of new concepts such as open air shopping centres
2.Possible acquisitions/ joint ventures

Threats

1.Economic downturn and recession can affect business operations
2.Fluctuating interest rates

3. Unfavorable govt policies

Competition

Competitors

1.Altarea
2.Klepierre
3.Land Securities Group



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