Cheung Kong SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1113
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SWOT Analysis of Cheung Kong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheung Kong

Parent Company

Cheung Kong Group

Category

Developers of residential, commercial and industrial properties

Sector

Real Estate

Tagline/ Slogan

Property development and strategic investment company

USP

Meet every property need customers may have

STP

Segment

Parts of Hong Kong, China, Singapore and UK

Target Group

Corporate, high and medium level income groups

Positioning

Leader in all functions it performs

SWOT Analysis

Strengths

1. One of the largest property developers in Hong Kong
2. A market leader in marketing and after sales services
3. Established brand name with decades of experience
4. Entered a number of joint ventures to expand its operations to Mainland

5. Diverse operational activities makes it a stable player financially

6. It has its presence in over 50 countries

Weaknesses

1. Its financial conditions are affected by those of the Hutchison Whampoa Group
2. Operations would be affected due to change in property or land prices

Opportunities

1. Expected rise in property prices
2. Excessive demand compared to the supply in the Hong Kong property market
3.Expansion of business in other markets

Threats

1. Adverse economic conditions across the globe would affect the group due to its presence around the world
2.Volatility in financial markets
3. Expected slow down in private consumption in Hong Kong

Competition

Competitors

1.Wharf Holdings Limited
2.Hang Lung Group Limited
3.Sun Hung Kai Properties



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