Sun Hung Kai Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1530
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SWOT Analysis of Sun Hung Kai Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Hung Kai Properties

Parent Company

Sun Hung Kai Properties

Category

Development of property for sale and investment which includes residential estates, offices and shopping centres

Sector

Real Estate

Tagline/ Slogan

Building homes with heart

USP

Finest quality products and first class service

STP

Segment

Hong Kong and Chinese market

Target Group

Corporate, high and medium level group

Positioning

Contributors in providing better homes and in betterment of the society

SWOT Analysis

Strengths

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken

Weaknesses

1. Limited operations across the world

2. Competition in the industry means limited market share growth

Opportunities

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market

Threats

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Competition

Competitors

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited



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