Simon Property SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1161
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SWOT Analysis of Simon Property with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simon Property

Parent Company

Simon Property Group

Category

Regional malls, premium outlet centers, mills, community/lifestyle centers and international properties

Sector

Real Estate

Tagline/ Slogan

Self administered and self managed real estate investment trust

USP

Quality offerings

STP

Segment

Large metropolitan areas

Target Group

Mostly retailers

Positioning

High quality services in the real estate sector

SWOT Analysis

Strengths

1. Largest real estate investment trust in US
2. Experience of over 50 years
3. Formation of joint ventures for enhancement of its portfolio
4. Strong presence as it stands out in the sector

Weaknesses

1. Highly dependent on willingness of retailers to rent space in malls
2. Affected by any changes in the retail environment

Opportunities

1.International expansion by JVs and tie-ups
2.Finding new methods to bring business to its commercial properties

Threats

1.Rising interest rates
2.changes in economic condition and consumer confidence
3.cycles and risks inherent in the retail environment

Competition

Competitors

1.General Growth Properties
2.Vornado Realty Trust
3.Macerich Company



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