CapitaLand SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2744
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SWOT Analysis of CapitaLand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CapitaLand

Parent Company

CapitaLand

Category

Homes, offices, shopping malls, serviced residences and mixed developments

Sector

Real Estate

Tagline/ Slogan

Building for People to Build People

USP

Quality and architectural excellence

STP

Segment

Mainly Asia Pacific and European region

Target Group

Corporate, high  income level groups

Positioning

Socially sensitive, quality oriented

SWOT Analysis

Strengths

1. One of Asia’s largest real estate company
2. Innovative strategies used to retain talent
3. Involvement in development of community as a whole
4. Wide Global presence showcases the diverse operations of the company

Weaknesses

1.More focus on Singapore and China business and limited global perspective compared to market leaders
2.Vulnerable to changes in  global markets

Opportunities

1.Increasing property prices in China
2.Exapnsion in European region
3.Acquisitions to increase operations

Threats

1. Increasing competition, especially in Singapore
2.Volatility in financial markets
3. Economic downturn and fluctuating markets

Competition

Competitors

1.Mitsui Fudosan Co.
2.Cheung Kong Holdings
3.Yeo Hiap Seng Limited



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