Posted in Real Estate and Construction, Total Reads: 3145
SWOT Analysis of CapitaLand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Homes, offices, shopping malls, serviced residences and mixed developments
Building for People to Build People
Quality and architectural excellence
Mainly Asia Pacific and European region
Corporate, high income level groups
Socially sensitive, quality oriented
1. One of Asia’s largest real estate company 2. Innovative strategies used to retain talent 3. Involvement in development of community as a whole 4. Wide Global presence showcases the diverse operations of the company
1.More focus on Singapore and China business and limited global perspective compared to market leaders 2.Vulnerable to changes in global markets
1.Increasing property prices in China 2.Exapnsion in European region 3.Acquisitions to increase operations
1. Increasing competition, especially in Singapore 2.Volatility in financial markets 3. Economic downturn and fluctuating markets
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