Brookfield Asset Management SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2675
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SWOT Analysis of Brookfield Asset Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookfield Asset Management

Parent Company

Brookfield Asset Management

Category

Manages assets with a focus on property, renewable power, infrastructure and private equity.

Sector

Real Estate

Tagline/ Slogan

Global alternative asset manager

USP

Value creation through focus on real estate fundamentals

STP

Segment

Worldwide markets

Target Group

Institutional and retail customers

Positioning

Investment in high quality assets

SWOT Analysis

Strengths

1. World’s largest owners, operators and investors in property
2. Competitive advantage due to a diversified portfolio
3. Established brand with decades of experience
4. Strong global presence

5. Good brand image and diverse operations makes it standout in the sector

Weaknesses

1.Dependency on economic conditions where assets are located

2. Intense competition means limited market share

Opportunities

1.Expand its operations in different geographies
2.Include more products in the portfolio
3.Indulge into acquisitions to grow the operations

Threats

1.  Rising interest rates
2.  Fluctuating foreign exchange
3.Tenant defaults, bankruptcies or insolvencies

Competition

Competitors

1. Boston Properties
2.Vornado Realty Trust
3.SL Green Realty



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